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How the Ralph Lauren Polo Bear Became an Iconic Hip-Hop Symbol

Posted on May 15 2018

Ralph Lauren, hailed by many as the godfather of prep, built an empire on selling the American dream and the clothing to accompany it. But this isn't about his origin story, or the creation of Polo Ralph Lauren (1967), or how his most famous logo — the polo rider — came to be (1972). It's about the ...

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