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Levi's Pivots Its Festival Campaign Starring Hailey Bieber and Jaden Smith Amid Pandemic

Posted on April 27 2020

Like many brands — particularly those courting younger shoppers — Levi's usually devotes a not-insignificant amount of resources this time of year towards activating at music festivals like Coachella, where it dresses tons of musicians, celebrities and influencers in addition to hosting ...

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