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SoulCycle Is Stepping Up Its Retail Game With New In-House Line of Performance Activewear

Posted on January 17 2019

Full disclosure: I have spent a significant, perhaps unreasonable percentage of my monthly salary on SoulCycle classes since 2012. While I've visited studios on both coasts, the setup is fairly streamlined: Once riders enter, they're surrounded by racks of branded merchandise that ranges from ...

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