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Wake Up, Sheeple: Brands Are Losing Money Off of Fake Influencer Followers

Posted on July 24 2019

As influencer marketing becomes an increasingly important pillar for brands and their budgets — spending is forecasted to hit $10 billion by 2020, up from $8.5 billion in 2019 — there's a chance that these businesses could be losing substantial money due to influencer fraud, according to ...

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