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Will Canada Goose's Latest 'Experimental' Concept Attract the Next Generation of Luxury Shoppers?

Posted on December 10 2019

Last week, Canada Goose unveiled its a new multi-room retail concept dubbed "The Journey" in its hometown of Toronto. The choose-your-winter-adventure experience checks all the buckets to reach the younger generation of shoppers: It's immersive and highly Instagrammable. But there's not any ...

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