As you read that perhaps your brain was simultaneously connecting the dots, and it couldn’t be more on point. Why do we put fashion and contemporary in the same phrase? And also, why do we ironically tackle on this subject on this web page of ours by the name of Voguish Apparel? The answer might be obvious to some and not so quite to others. Regardless, our brand, Voguish, is literally a direct synonym of modern. As a matter of fact the name to our store, Voguish Apparel was born out of the idea of one of our co-founders being a bit infatuated with he word, modern. The rest is history and actually a story to be told at another time, or perhaps another page. Look around here, we’re sure it won’t be hard to find. So, it might strike you as a bit of coincidence that contemporary, modern and voguish are all sibling synonyms; well, it’s not!

To begin tackling this subject, we must first take a look at the root of things and begin to understand the definition of what contemporary art really is. So, what is contemporary art? Okay, so by textbook standards, the official definition of contemporary art means, the art of today, produced by artists who are living in the twenty-first century. But its meaning goes far deeper than its definition. The art of contemporary is literally the art of the modern. A word that reaches much further than its own six letters. It deals with cultural dialogue that concerns larger circumstantial frameworks such as cultural identity, family and personal, community, and nationality dwelling in the realm of the present.

In all, we casually stroll in the tedious monotone of our daily lives and exactly because clothing has become part of a routine, we have subconsciously dismissed it as an art. But make no mistake about it, there is much art in finding answers, emotion and happiness from a handful of mere materials which were ultimately shaped into a beautiful sculpture and in many cases carved into the pages of history by giants such as Giorgio Armani, Christian Dior and Coco Chanel. So, fashion as a contemporary art you say? Oh yes we do! And let that echo through the winds. To be contemporary is to be in fashion, to be up to date and trendy with an art that travels, changes and adapts with the ages as contemporary art has. Contemporary is to be artful … it is to be modern… chic… and voguish… So indeed, Fashion is a contemporary art!

So how does fashion fit into the whole picture? Well quite simply, fashion is a trend, a form, action or as we like to recognize it, art that impacts our lives on a daily basis and it does so in more ways than we care to see. When we get up to work; whether you put on the company’s uniform, work at an office, work from home or work in a related entertainment field our lives are touched by fashion in the attire we wear. Attire chosen and carefully cut, sowed, and crafted by visionaries, artists and aficionado innovators that dedicate their lives to the art of giving more color, vibrance and happiness to your day with the clothes you and I wear. Or as Miranda Priestly so eloquently says in the movie “The Devil wears Prada” “… it's sort of comical how you think that you've made a choice that exempts you from the fashion industry when, in fact, you're wearing the sweater that was selected for you by the people in this room from a pile of stuff.”